Custom training, macro-based nutrition and a coach who reviews your numbers every single week — built by a competitive IFBB athlete, delivered through a dashboard you will actually want to open.
In-person training sells you an hour. Online coaching sells you the other hundred and sixty-seven.
No commuting to a 6pm slot. Your program, meals and check-ins live in your pocket and move with your week.
An IFBB-level coach is rarely in your city. Online removes geography from the equation entirely.
One-to-one sessions run 800–1,200 EGP each. A month of full online coaching costs less than four of them.
Weight, macros, steps, lifts, adherence. Decisions come from your trend line, not from a hunch.
A paper plan is out of date in three weeks. Yours is rewritten against what your body actually did.
Every plan explains its own reasoning. The goal is that you eventually do not need us.
Every result below came from the same system you get on day one. Drag any image to see the change for yourself.
“I stopped guessing. Every week had a number to hit.
“Seventeen kilos up and my abs never left. That says it all.
“The first plan that fit my life instead of fighting it.
“Four kilos down on the scale, a completely different body.
“Walked on stage in the best shape of my life. Placed 2nd.
“He built it around my PCOS, not despite it.
Results shown are from consenting clients. Individual outcomes vary with adherence, starting point and genetics.
Most online coaches send a spreadsheet and disappear. This is the software we built so that cannot happen — the coach sees everything, and so do you.
Forty-two data points — measurements, bloodwork flags, injuries, work schedule, food you hate — feed the first draft before the coach touches it.
Swap any food for an equivalent from the 900+ item library. The macro maths re-solves instantly so the day still lands on target.
Tempo, rest, cues and a demo clip attached to each set. No guessing what "3-1-2-0 RDL" means at 7am.
Ticked meals and completed sets roll up into a compliance score. If you slip, the conversation happens this week, not next month.
You get a short protocol of what is actually worth buying, with links. No proprietary blends, no house brand markup.
Kitchen delivers the exact macros of your plan, cooked. One tap logs it. Adherence stops being a willpower problem.
Foundation, Signature or Elite. Pay securely and your account is created the moment payment clears.
Forty-two questions covering measurements, medical history, training background, food preferences and progress photos.
Coach Hamada reviews your intake personally and builds training, nutrition, cardio and supplements. Live within 48 hours.
Tick meals and sets in the app. Submit weight, measurements and photos each week. The plan adjusts against your trend.
I started at eighteen with a printout from a magazine and a tub of something a shop owner told me was essential. Three years later I had put on maybe four kilos, my lower back hurt constantly, and I genuinely believed I had bad genetics.
What actually changed things was boring. Someone finally counted my food. It turned out I was eating around 2,100 calories and calling it a bulk. Two months of measured eating and structured progression did more than the previous three years combined.
That is the entire reason this business exists. Almost nobody is failing because they lack discipline. They are failing because nobody ever gave them accurate numbers and a plan built for their actual life.
Since then I have competed at national and continental level and coached 1,240 athletes — from complete beginners scared of the free-weight section to competitors I have walked to a stage. The system below is the same one I use on myself.
“I do not want you dependent on me. I want you to understand your own body well enough that one day you fire me.”
Walked on for the first time at 21 and placed nowhere. Learned more from that than the three years before it.
First national title. Started coaching training partners for free, because they kept asking.
Silver on the continental stage. Coaching had quietly become the bigger half of the work.
The best condition of my career, at 33, using the exact protocol clients get today.
Built this platform because spreadsheets and WhatsApp could not carry the standard any more.
Back day. Row heavy, stretch harder. 🔒
16 weeks. Same person. Different decisions.
Africa Championship — 2nd place. Thank you Egypt 🇪🇬
Posing tutorial: the front double bi nobody teaches you.
Prep meal 4. 55p / 60c / 12f. Simple food wins.
Client check-in of the week. Look at that waist. 👏
Leg day finisher. Save this one, you will need it.
Off-season does not mean off-plan.
Unedited, from clients who finished a full coaching block.
I had done three "online coaches" before this. The difference is the check-in. Every Sunday I upload photos and numbers, and by Monday the plan already changed. It never goes stale.
Peak week was terrifying until it wasn't. He was on the phone at 6am on show day telling me exactly what to eat. I have never felt that supported.
I am a hard gainer, or I thought I was. Turns out I was eating 1,900 calories and calling it a bulk. Coach Hamada put real numbers on it and my body finally responded.
PCOS made every previous diet fail. This one accounted for it from day one. First time I have kept the weight off past month three.
What sold me was that he asked about my night shifts before writing anything. The plan works around a 2am dinner because that is my actual life.
The app is genuinely better than what my gym charges 4,000 a month for. I tick off meals and workouts and he sees it instantly. No excuses left.
Every tier includes a fully custom program, the client dashboard and direct messaging. What changes is how often the plan moves and how fast you reach the coach.
For the athlete who needs structure, not hand-holding.
The complete system. Coached, adjusted, and audited weekly.
Stage prep and physique transformation with direct line access.
60-min live posing & presentation coaching.
Full composition scan with written breakdown.
21 chef-prepped meals delivered, macro-matched.
Taken from real pre-signup conversations. If yours is not here, message the coach directly — it goes to him, not a chatbot.
Signature and Elite are built around a commercial gym, but Foundation ships in a home-equipment variant using dumbbells and bands. Tell us your setup in the onboarding form and the program is written against the equipment you actually have — not a generic list.
HAMADAFIT delivers structured online fitness coaching to clients across Cairo, Giza, Alexandria and the wider Middle East, as well as Egyptians training abroad. Every program is written by an IFBB Elite coach around your equipment, your schedule and your food culture — including baladi bread, ful, koshari and everything else people wrongly assume they must give up to make progress.
Nutrition starts with your basal metabolic rate calculated by the Mifflin–St Jeor equation, then an activity multiplier from your genuine weekly movement rather than an optimistic guess. Targets for calories, protein, carbohydrate and fat are set against your goal and timeline. Meals are assembled in a visual builder from a 900+ item database so you can swap any food for an equivalent and keep the day on target.
For competitive athletes we run full contest preparation: periodised training blocks, carbohydrate cycling, cardio and step prescription, peak-week protocols and stage presentation. Coach Hamada has competed at Mr. Olympia Egypt, the Africa Championship and the CIC Championship, and coaches from the corner on show day.
Whether the goal is losing 20 kilos, adding lean mass as a self-described hard gainer, or changing composition at the same body weight, the method is the same: measure accurately, progress deliberately, and adjust from the trend rather than a single reading. Programs routinely accommodate PCOS, insulin resistance, hypothyroidism, hypertension and post-injury rehabilitation windows alongside medical advice.
You can spend them guessing, or spend them with a plan built for your body by someone who has taken it to the Olympia stage. The work is the same. Only the result changes.